Our specialisation. Your advantage
FORDS Intellectual Property Law is an independent IP law firm based in Sydney, Australia. We work exclusively with IP-driven businesses and law firms to provide sharp, succinct and commercially focused guidance on complex intellectual property matters.
Our specialisation provides us with the economies of scale and expert efficiency to deliver sharp, succinct IP legal advice to clients with minimal fuss. Our core objective is to help clients achieve the optimal impact and return on their IP investment in a way that aligns with their business strategies and commercial aims.
We work exclusively with the following clients:
- Sophisticated emerging and established businesses that rely on intellectual property for their competitive advantage
- International IP law firms seeking Australian IP advice and assistance for their clients
- Local commercial law firms requiring specialist IP advice for their clients
- IP-heavy corporations that require ad-hoc in-house IP counsel support or IP portfolio management training.
Eugene is one of very few senior private practice IP lawyers in Australia who can draw on a top-tier law firm background, substantial global in-house IP counsel experience, and credentials in strategic marketing and brand management.
This unique blend of skills, qualifications and experience enables Eugene to swiftly identify the underlying business drivers of his clients, and approach their specific IP needs accordingly with commercially sensible solutions.
With well over a decade of specialised IP law experience, Eugene is highly regarded by clients and peers alike for his naturally commercial mindset, astute legal know-how and all-round approachable nature.
Admissions, Qualifications and Affiliations
Solicitor | High Court of Australia
Solicitor | Supreme Court of New South Wales
Member | IPSANZ – Intellectual Property Society of Australia and New Zealand
Education
Grad. Dip. Intellectual Property Law | The University of Melbourne
Grad. Dip. Legal Practice | The College of Law, Sydney
B. Commerce (Marketing) / LL.B | The University of New South Wales